Dreams will be movies and the fall of false gurus.

Dreams will be movies and the fall of false gurus.

Recent news has revealed that scientists are very close to recreating “the movie of your dreams”. Years ago, a group of Japanese researchers started a project that seemed utterly far-fetched. 

Today, however, science fiction is becoming a reality. 

The dream-recording device (built by a team of Japanese scientists) has achieved approximately 60% accuracy in predicting dream content.

It can distinguish between people, places, and objects but struggles with fine details. The technology can identify whether someone is dreaming of a person in a specific location, such as a street or building.

Click on this line for more info. 

Can you imagine waking up in the morning and being able to see again, like a movie, the dreams you had the night before?

How often have you woken up trying to remember the details of your dreams unsuccessfully? 
Or are you one of those people who think they don’t dream?

Well, everyone dreams. 

Dreams have three macro meanings. You will find an in-depth discussion in this article (click on this line). 

The first is a physiological signal.
The second is a message from the stars. 
The third reflects facts and events during daily life, often the result (or combination) of the last moments before falling asleep. 

This AI thing is sometimes frightening. The news we constantly get about advances in artificial intelligence seems designed to create a kind of hyperreality.

But everyday reality has not changed much, though. 

For example, we know that people still die of cancer and the side effects derived from diabetes or metabolic diseases in general. Yet, humans have already discovered the solution to these problems, often fixable by diet and lifestyle. 

I know, some people turn up their noses. 

We are what we breathe, eat and learn. 

And through these three macro factors, our destiny, including our health-related one, depends.

You may not believe me. 

I’ll link to this for another thread: The Fall of the Gurus. 

Not all of them. Some stand still. Many people are inspired and guided by their voices. 
Recently, however, I stumbled upon a series of docu-videos (YT mostly) exposing the true, or alleged, history of some Gurus who proclaim themselves (on the web) to be “the best” in some specific field. One of these, whom I will not name, is a guy who declares that his format is the most widely followed in the world, and indeed his following includes me. Although I have never been so dedicated to his podcast, his words and interviews with famous people have helped me in certain dark periods of my life.

However, like others, the narrative of his rise from nobody to a well-known persona has been somewhat pumped up, revised, and altered to hit people’s imaginations and create attraction and followers. 

I understand that.

I understand that today, storytelling is everything. 

If you want to build a lasting Brand, storytelling is the most powerful weapon of persuasion you can apply to succeed. 
And to win in this world, we need our story to reflect a familiar state of mind that generates curiosity and a desire to explore further. 

However, the attitude of most Gurus (i.e., lying about their origins — and I don’t mean where they come from, but their success story) declines many other personalities who make the truth their Damocles sword. And, to this day, in a world that is about to be shaped by new operating systems, including AI with all its linked gadgets, truth is even more important than yesterday, for in an environment that becomes artificially intelligent, we need even more of the highest and truest human nature. 

I accept the shadow that resides next to my light. 

In conclusion.

I have followed Gurus of all subjects for years, from Jordan Peterson to Napoleon Hill, Osho to Tony Robbins, Andrew Carnegie to Aurobindo, the nouveau riche of Social heroes to Steve Jobs, etc. Still, I have never become an avid fan of them, although they have been a virtual support to me in my most discouraging moments.

Why? 

I live on storytelling. And for It. 

I am a writer. 

However, hyperreality should only find a place in literature where you write about fictional stories. 
But if you put your face on YT or IG, I want to know that you are not lying to me, that you are a real person, and that your story resonates with something inside my being. It was not constructed solely to charm and sell me a product or service. 

Believe me, the Brands of the future, if they want to survive, will have to tell the truth. Sure, with a touch of storytelling, but never-ever betray the trust of the listener or visitor. 

I recently received appreciation for a couple of novels I wrote. People have become attached to my characters and have spoken and written about them (on Social Media) with praiseworthy words.

The book does not pretend to sell you something; the stories are there for everyone to enjoy (with a minimum price) to enrich people, make them dream, and give them that extra push to direct their pending destinies. 

Remember: when you put your face on and thus declare that you are a real person (outside of literary matter), you cannot be fiction like the characters in my books; you must be one of us. 

This is the future of branding. 
Whether it is already in place?
Not entirely. Be careful about what you believe and buy.

Transparency is everything. 

In Italy, a macrobiotic association has proposed a Transparent Label on commercial products for years—from food to whatever one label can be applied.
I have been a part of this “movement” for five (5) years. I can assure you that although this Transparent Label was a powerful and truthful means of communicating correctly with the customer, the government and many of the entities that deliver food and utensils that claim to be honest have yet to sign on to true and more powerful transparency.
Some have, most not. 

Did you grasp the point?